As part of its 15 global competitions, Cristal Festival celebrates sectoral and regional specificities.
The following special awards have been created to reward campaigns which, by their effectiveness and creativity, come to achieve cultural relevance or reach a targeted audience: NGO (NG’Ads), Luxury, MENA (Middle East & North Africa), Asia-Pacific.
| 2014 Prizelists All the Prizelists, Special Awards, Festival Grand Cristal, …
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PR Cristal It promotes creativity in the use of reputation management by the building and preservation of trust and understanding between individuals, businesses or organisations and their publics.
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Brand Entertainment & Content Cristal It recognizes original, engaging and entertaining content implemented via distribution channels and content platforms, encouraging consumer engagement.
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| Media Cristal It recognizes the strategy and effectiveness of a media campaign. In addition to the relevance, originality and the execution of the creative idea, it identifies innovation in a media strategy that affects consumer behaviour, brand equity and sales.
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Digital & Mobile Cristal It is seeking entries that have understood and integrated themselves into the digital & mobile landscape. It covers all digital media, from web, mobile, IPTV, gaming and search, through to affiliate marketing. It rewards outstanding creativity and consumer interaction within these Medias.
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Marketing Innovation Cristal
It aims to award the different platforms, innovative technologies and new ideas in order to celebrate the creativity of the people who are pioneers in the art of reinventing technology at the customers’ service.
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| Film Cristal
It rewards the most outstanding advertising films created for TV, cinema, IPTV, mobile and web.
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Press Cristal
It rewards the best of advertising in the press category.
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Outdoor Cristal
It awards the very best of creativity and innovation in ambient marketing campaigns
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| Consumer Marketing Cristal
It recognizes originality and creativity in consumer marketing and advertising campaigns.
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Film Craft Cristal
It recognizes production expertise in advertising.
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Integrated Cristal
It rewards advertising campaigns in their entirety with no restriction on media types or products.
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| Radio Cristal
It distinguishes the most outstanding radio advertisements used as part of an advertising campaign.
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Design Cristal
It rewards the best brand design strategies taking into account creativity, originality and the impact on the consumer.
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Print Craft Cristal
It rewards the creative execution in print and ambient advertising as well as the execution quality in design, illustration and photography craft.
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| Sports Marketing Cristal
It aims to showcase the most creative, innovative, engaging and effective works done globally accross the sports industry.
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Online Video Cristal
It awards the most creative and innovative online videos of the year.
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Brand Culture Cristal
It aims to highlight innovative communication strategies in coherence with the brands’ values.
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| Luxury Cristal
It awards the most creative, innovative and beautifully crafted campaigns made for the luxury goods industry.
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