MEDIA CRISTAL

MEDIA CRISTAL

It recognizes the strategy and effectiveness of a media campaign. In addition to the relevance, originality and the execution of the creative idea, the Media Cristal identifies innovation in a media strategy that affects consumer behaviour, brand equity and sales.

If you need any assistance determining which category you should submit your work into, please contact:
julien@cristal-events.com // T. +33 (0)1 49 12 07 24
+ Download the MEDIA CRISTAL rules

2013 WINNERS

PRIZELIST
+ HAVE A LOOK AT THE MEDIA CRISTAL PRIZELIST

GRAND CRISTAL

MEDIA GRAND CRISTAL


CAMPAIGN Gastronomic Heritage
ADVERTISER Rica
AGENCY OMD Dominican Republic

MEDIA GRAND CRISTAL FRANCE


CAMPAIGN Milka Last Square
ADVERTISER Mondelez International
AGENCY Buzzman France
CRISTAL (GOLD)

FOOD PRODUCT / DRINK / MASS CONSUMPTION PRODUCT


CAMPAIGN Do you want Duracell with that?
ADVERTISER P&G / Duracell
AGENCY Starcom MediaVest Group USA

AUTOMOBILE / AUTOMOTIVE PRODUCT


CAMPAIGN Skoda Hostel
ADVERTISER Skoda
AGENCY BBDO Russia Group

SERVICE (OTHER THAN FINANCIAL)


CAMPAIGN Recipe for Success
ADVERTISER Sainsbury’s
AGENCY PHD UK

GREAT CAUSE / PUBLIC INTEREST


CAMPAIGN A ring to bring them closer
ADVERTISER McDonald’s
AGENCY Leo Burnett Moscow Russia

BEST USE OF OUTDOOR


CAMPAIGN First Ever potable water billboard
ADVERTISER University of Engineering & technology – UTEC
AGENCY Media. Connection BPN Peru

BEST USE OF AMBIENT


CAMPAIGN Toyota Hilux Ramadan
ADVERTISER Abdul Latif Jameel
AGENCY DriveDentsu Jeddah KSA

BEST USE OF BRAND CONTENT


CAMPAIGN From Shelter to Stage
ADVERTISER Mars Petcare PEDIGREE
AGENCY Starcom MediaVest Group USA

BEST USE OF EVENTS


CAMPAIGN The Last Meal
ADVERTISER Amnistia Internacional
AGENCY PHD Puerto Rico

BEST USE OF ADDRESSED & UNADDRESSED MAILING


CAMPAIGN Milka Last Square
ADVERTISER Mondelez International
AGENCY Buzzman France

INTEGRATED CAMPAIGN


CAMPAIGN Milka Last Square
ADVERTISER Mondelez International
AGENCY Buzzman France

INTEGRATED CAMPAIGN


CAMPAIGN Gastronomic Heritage
ADVERTISER Rica
AGENCY OMD Dominican Republic

LAUNCH CAMPAIGN


CAMPAIGN Gastronomic Heritage
ADVERTISER Rica
AGENCY OMD Dominican Republic
SPECIAL AWARDS

GRAND CRISTAL – MEDIA CRISTAL ACADEMY


CAMPAIGN Milka Last Square
ADVERTISER Mondelez International
AGENCY Buzzman France

SPECIAL MENTION – MEDIA CRISTAL ACADEMY


CAMPAIGN First Ever potable water billboard
ADVERTISER University of Engineering & technology – UTEC
AGENCY Media. Connection BPN Peru

SPECIAL MENTION – MEDIA CRISTAL ACADEMY


CAMPAIGN Gastronomic Heritage
ADVERTISER Rica
AGENCY OMD Dominican Republic
SHORTLIST
+ HAVE A LOOK AT THE MEDIA CRISTAL SHORTLIST

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