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SERGIO GORDILHOPartner, Creative Director & Co-President, Africa Agency, Brazil Sergio Gordilho is one of the founders and the creative lead of Africa, one of the most admired and innovative advertising agencies in Brazil. Africa is known for its creativity, impactful and memorable work. Gordilho studied and trained as an architect, and then developed his creative flair as a cartoonist, illustrator and then as a graphic designer, post graduating from the Royal College of Art in London, UK. He also completed an MBA at the Berlin School of Creative Leadership. Under Sergio’s leadership Africa has become one of the most respected creative agencies in Brazil and was named Agency of the Year at Cabore 2012, the most prestigious award in Brazilian advertising industry. With the agency’s headquarters based in Sao Paulo, and offices in Rio de Janeiro, New York and San Francisco, Africa is a phenomenon both in terms of its creative work and its fast growth. It quickly became one of the largest advertising agencies in the country. Africa belongs to Grupo ABC, the largest communications group in Brazil. Gordilho worked before at DM9DDB and Bates (currently Y&R) and collects awards in the main national and international festivals. On top of that some years ago he was elected Creative Professional of the Year by Cabore Awards and Best Creative Professional by APP (Brazilian Association of Advertising Professionals). |
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I am extremely excited to be joining all of you in the coming weeks to begin our work as Cristal’s jury members. What a great opportunity to catch up with such creative and innovative minds of our industry, exchanging ideas and mostly, learning from the experience of one another. Learning from a gang of Global Nomads.
As we all know, we live in a very exciting time. Full of changes. With more questions than answers. But also with one key message: never before creativity was so appreciated. We are leaders and seekers of innovative ideas, which makes us the perfect team to be part of the Cristal Festival. This being a sole reason for us choosing to leave our families in a time where most people are seating around Christmas trees beginning the holiday festivities. How come we do such a thing? Because we are crazy. This craziness driven by the constant search for creativity. That’s our goal, our fuel which transform our industry in setting and raising the standards of excellence in print and design. I have never been to Courchevel before but while researching I found out why Cristal Festival has moved to this lovely location. To get inspired and keep being as prestigious and exclusive as this beautiful St Tropez of winter sports. Respecting that spirit I urge all you guys to get inspired by these beautiful mountains of Courchevel and leave our vanities, and group interest at the base of the mountains. Then we will feel lighter to keep climbing till the end and select the very best idea. No matter where it comes from. So, I really expected that we can all follow in the next days the 3 F’s rules; Be FAIR, Make FRIENDS, have FUN. Let’s do our part and good luck for all of us. |
