MEDIA CRISTAL
The Media Cristal recognizes the strategy and effectiveness of a media campaign. In addition to the relevance, originality and the execution of the creative idea, the Media Cristal identifies innovation in a media strategy that affects consumer behaviour, brand equity and sales.
The showcase awards ceremony in partnership with INfluencia will be held on Wednesday 12th of December in Crans Montana.
If you need any assistance determining which category you should submit your work into, please contact:
[email protected] / T. +33 1 42 04 97 75
+ Download the Media Cristal rules |
FOOD/DRINK
| FOOD PRODUCT / DRINK / MASS CONSUMPTION PRODUCT - CRISTAL & GRAND CRISTAL |
|
CAMPAIGN: Solo - Soon to be world famous
ADVERTISER: Solo AS
AGENCY: OMD / Try / Apt / Magnum PR (Norway) |
CREATIVE DIRECTOR: Kristian Bye |
| FOOD PRODUCT / DRINK / MASS CONSUMPTION PRODUCT - SPECIAL MENTION |
|
CAMPAIGN: Walkers Rainy Days
ADVERTISER: Walkers
AGENCY: OMD (UK) |
CREATIVE DIRECTOR: Alex Pilcher |
AUTOMOBILE
| AUTOMOBILE / AUTOMOTIVE PRODUCT - CRISTAL |
|
CAMPAIGN: Ford Focus Do It Yourself
ADVERTISER: Ford Motor Company
AGENCY: Blue Team - Mindshare, Ogilvy, Wunderman (Czech Republic) |
BANKING
| BANKING / CREDIT ESTABLISHMENT / INSURANCE - CRISTAL |
|
CAMPAIGN: Giro sucht Hero
ADVERTISER: Sparkasse
AGENCY: AM Agentur für Kommunikation GmbH
& MPG (Germany) |
CREATIVE DIRECTOR: Lutz Pämecke |
SERVICE
| SERVICE (EXCEPT FINANCIAL SERVICE) - CRISTAL |
|
CAMPAIGN: You are Here
ADVERTISER: Pages Jaunes
AGENCY: BETC Euro RSCG (France) |
CREATIVE DIRECTOR: Jacques Jolly
ART DIRECTOR: Flavie Macaigne, Marc Le Sea’ch
COPYWRITER: Morgan Sommet |
GREAT CAUSE
| GREAT CAUSE / PUBLIC INTEREST - CRISTAL |
|
CAMPAIGN: Best Use of Media
ADVERTISER: The Polish Federation of Cancer Survivors
AGENCY: Euro RSCG Warsaw (Poland) |
CREATIVE DIRECTOR: Jacek Szulecki
COPYWRITER: Magda Banasik |
MEDIA
| MEDIA / CULTURE / LEISURE - CRISTAL |
|
CAMPAIGN: SKY football opera
ADVERTISER: Sky Deutschland Fernsehen GmbH & Co. KG
AGENCY: Serviceplan (Germany) |
CREATIVE DIRECTOR: Christoph Everke,
Matthias Mittermäller, Tim Strathus
ART DIRECTOR: Matthias Mittermäller,
Monika Steiner, Basma Attalla
COPYWRITER: Tim Strathus,
Juliana Hirsing, Tobias Blineder |
TRANSPORT
| TRANSPORT / TOURISM - CRISTAL |
|
CAMPAIGN: The A380 Inspiration Project
ADVERTISER: Air France
AGENCY: BETC Euro RSCG (France) |
CREATIVE DIRECTOR: Florence Bellisson |
BEAUTY
| BEAUTY / HYGIENE / HEALTH PRODUCT - CRISTAL |
|
CAMPAIGN: Old Spice Cinema Wave
ADVERTISER: Procter & Gamble
AGENCY: Saatchi & Saatchi (Russia) |
CREATIVE DIRECTOR: Stuart Robinson
ART DIRECTOR: Michael Loskutov
COPYWRITER: Anton Demakov |
MEN
| MEN - CRISTAL |
|
CAMPAIGN: WTF! Insane Human Curling
ADVERTISER: BIC
AGENCY: Buzzman (France) |
CREATIVE DIRECTOR: Georges Mohammed-Cherif
ART DIRECTOR: Louis Audard, Régis Boulanger
COPYWRITER: Tristan Daltroff, Romain Repellin |
WOMEN
| WOMEN - CRISTAL |
|
CAMPAIGN: The Angina Monologues
ADVERTISER: British Heart Foundation
AGENCY: PHD & Grey London (UK) |
CREATIVE DIRECTOR: Simon Wells, Vicki Maguire |
LAUNCH
| LAUNCH CAMPAIGN - CRISTAL |
|
CAMPAIGN: The Promise Keeper
ADVERTISER: Reebok
AGENCY: Forsman & Bodenfors (Sweden) |
CREATIVE DIRECTOR: Filip Nilsson
COPYWRITER: Robert Lund |
| LAUNCH CAMPAIGN - SPECIAL MENTION |
|
CAMPAIGN: Single Single Release
ADVERTISER: Comviq
AGENCY: Forsman & Bodenfors (Sweden) |
CREATIVE DIRECTOR: Filip Nilsson
ART DIRECTOR: Annika Frankel
COPYWRITER: Robert Lund |
ENVIRONMT
| ENVIRONMENT & SUSTAINABLE DEVELOPMENT - CRISTAL |
|
CAMPAIGN: Siemens: The Talking Tree
ADVERTISER: Siemens AG
AGENCY: PHD (Germany) |
CREATIVE DIRCETOR: Karen Corrigan |
|
