2011 / CONSUMER MARKETING CRISTAL
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CONSUMER MARKETING CRISTAL
This award recognizes originality and creativity in consumer marketing and advertising campaigns.
The awards ceremony will be held on Thursday 13th of December 2012.
If you need any assistance determining which category you should submit your work into, please contact:
[email protected] / T. +33 1 42 04 97 75
+ Download the Consumer Marketing Cristal rules |
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| 2011 Prize Winners: 2011 Consumer Marketing Short-List // 2011 Consumer Marketing Prize-List |
CLT. LOYALTY
| CLIENT LOYALTY - SPECIAL MENTION |
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CAMPAIGN: We are PlayStation
ADVERTISER: PlayStation
AGENCY: RED (France) |
CREATIVE DIRECTOR: Pierre Viallaneix, Yannick Minvielle
ART DIRECTOR: Anne Tran Minh |
DRIVE TO…
| DRIVE TO STORE / TO ESHOP - CRISTAL |
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CAMPAIGN: Secrets Behind Paintings
ADVERTISER: National Museum in Krakow
AGENCY: Leo Burnett (Poland) |
CREATIVE DIRECTOR: Pawel Heinze,
Krzysztof Iwinski
ART DIRECTOR: Krzysztof Iwinski
COPYWRITER: Pawel Heinze |
PT. OF SALES
| POINT OF SALES / ECOMMERCE ANIMATION - CRISTAL |
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CAMPAIGN: Le Sac à Shopper (Grab it Bag)
ADVERTISER: La Halle
AGENCY: Publicis Dialog (France) |
S. NETWORK
| SOCIAL NETWORK CLIENT RELATIONSHIPS - CRISTAL |
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CAMPAIGN: Monoprix on Facebook
ADVERTISER: Monoprix
AGENCY: FullSIX (France) |
CREATIVE DIRECTOR: Olivier Chartier
ART DIRECTOR: Elena Canton |
| SOCIAL NETWORK CLIENT RELATIONSHIPS - SPECIAL MENTION |
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CAMPAIGN: 1 000 000 Reasons to wake up for life
ADVERTISER: Nestlé
AGENCY: LLC Progression (Russia) |
CREATIVE DIRECTOR: Dimitry Keshishev |
YOUTH MKT
| RELATIONSHIP WITH YOUTH MARKET - CRISTAL |
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CAMPAIGN: Le Club Perrier
ADVERTISER: Nestlé Waters
AGENCY: Ogilvy (France) |
CREATIVE DIRECTOR: Thierry Chiumino
ART DIRECTOR: Baptiste Clinet, Nicolas Lautier,
Florian Bodet
COPYWRITER: Baptiste Clinet, Nicolas Lautier,
Florian Bodet |
| RELATIONSHIP WITH YOUTH MARKET - SPECIAL MENTION |
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CAMPAIGN: Mac Farland: The Pissalyzer
ADVERTISER: Heineken Corporate
AGENCY: Publicis (Italy) |
CREATIVE DIRECTOR: Bruno Bertelli, Cristiana Boccassini
ART DIRECTOR: Marco Vigano
COPYWRITER: Michele Picci |
ACTIVATION
| BRAND ACTIVATION (CONTENT, SERVICE…) - GRAND CRISTAL & CRISTAL |
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CAMPAIGN: LULLABIES
ADVERTISER: IKEA
AGENCY: FORSMAN & BODENFORS (Sweden) |
CREATIVE DIRECTOR: Filip Nilsson
ART DIRECTOR: Adam Ulvegärde, Andreas Malm
COPYWRITER: Fredrik Jansson, Elisabeth Christensson |
| BRAND ACTIVATION (CONTENT, SERVICE…) - SPECIAL MENTION |
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CAMPAIGN: Naked Statues
ADVERTISER: Samsung Electronics Italia SPA
AGENCY: Leo Burnett (Italy) |
CREATIVE DIRECTOR: Rossella Desanti
ART DIRECTOR: Azzurra Bacchetta, Simona Vay
COPYWRITER: Lucia Ceccolini |
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