2011 / CONSUMER MARKETING CRISTAL
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CONSUMER MARKETING CRISTAL
Ce prix des meilleures stratégies de Marketing promotionel et relationel récompense l’excellence – combinaison réussie de l’inventivité et de la créativité au service de l’efficacité.
La soirée de remise de prix aura lieu le jeudi 13 décembre 2012 à Crans Montana.
Si vous avez besoin d’aide afin de déterminer la catégorie dans laquelle vous devez soumettre vos travaux, merci de contacter :
[email protected] / T. +33 1 42 04 97 75
+ Téléchargez le règlement Consumer Marketing Cristal |
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| Palmarès 2011 : Short-List Consumer Marketing 2011 // Prize-List Consumer Marketing 2011 |
CLT. LOYALTY
| CLIENT LOYALTY - SPECIAL MENTION |
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CAMPAIGN: We are PlayStation
ADVERTISER: PlayStation
AGENCY: RED (France) |
CREATIVE DIRECTOR: Pierre Viallaneix, Yannick Minvielle
ART DIRECTOR: Anne Tran Minh |
DRIVE TO…
| DRIVE TO STORE / TO ESHOP - CRISTAL |
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CAMPAIGN: Secrets Behind Paintings
ADVERTISER: National Museum in Krakow
AGENCY: Leo Burnett (Poland) |
CREATIVE DIRECTOR: Pawel Heinze,
Krzysztof Iwinski
ART DIRECTOR: Krzysztof Iwinski
COPYWRITER: Pawel Heinze |
PT. OF SALES
| POINT OF SALES / ECOMMERCE ANIMATION - CRISTAL |
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CAMPAIGN: Le Sac à Shopper (Grab it Bag)
ADVERTISER: La Halle
AGENCY: Publicis Dialog (France) |
S. NETWORK
| SOCIAL NETWORK CLIENT RELATIONSHIPS - CRISTAL |
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CAMPAIGN: Monoprix on Facebook
ADVERTISER: Monoprix
AGENCY: FullSIX (France) |
CREATIVE DIRECTOR: Olivier Chartier
ART DIRECTOR: Elena Canton |
| SOCIAL NETWORK CLIENT RELATIONSHIPS - SPECIAL MENTION |
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CAMPAIGN: 1 000 000 Reasons to wake up for life
ADVERTISER: Nestlé
AGENCY: LLC Progression (Russia) |
CREATIVE DIRECTOR: Dimitry Keshishev |
YOUTH MKT
| RELATIONSHIP WITH YOUTH MARKET - CRISTAL |
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CAMPAIGN: Le Club Perrier
ADVERTISER: Nestlé Waters
AGENCY: Ogilvy (France) |
CREATIVE DIRECTOR: Thierry Chiumino
ART DIRECTOR: Baptiste Clinet, Nicolas Lautier,
Florian Bodet
COPYWRITER: Baptiste Clinet, Nicolas Lautier,
Florian Bodet |
| RELATIONSHIP WITH YOUTH MARKET - SPECIAL MENTION |
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CAMPAIGN: Mac Farland: The Pissalyzer
ADVERTISER: Heineken Corporate
AGENCY: Publicis (Italy) |
CREATIVE DIRECTOR: Bruno Bertelli, Cristiana Boccassini
ART DIRECTOR: Marco Vigano
COPYWRITER: Michele Picci |
ACTIVATION
| BRAND ACTIVATION (CONTENT, SERVICE…) - GRAND CRISTAL & CRISTAL |
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CAMPAIGN: LULLABIES
ADVERTISER: IKEA
AGENCY: FORSMAN & BODENFORS (Sweden) |
CREATIVE DIRECTOR: Filip Nilsson
ART DIRECTOR: Adam Ulvegärde, Andreas Malm
COPYWRITER: Fredrik Jansson, Elisabeth Christensson |
| BRAND ACTIVATION (CONTENT, SERVICE…) - SPECIAL MENTION |
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CAMPAIGN: Naked Statues
ADVERTISER: Samsung Electronics Italia SPA
AGENCY: Leo Burnett (Italy) |
CREATIVE DIRECTOR: Rossella Desanti
ART DIRECTOR: Azzurra Bacchetta, Simona Vay
COPYWRITER: Lucia Ceccolini |
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