2011 / CONSUMER MARKETING CRISTAL
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CONSUMER MARKETING CRISTAL
This award recognizes originality and creativity in consumer marketing and advertising campaigns.
If you need any assistance determining which category you should submit your work into, please contact: [email protected]
>> Download the Consumer Marketing Cristal rules |
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| 2011 Prize Winners: Download the Consumer Marketing Cristal Short List // Download the Consumer Marketing Cristal Prize List |
CLT. LOYALTY
| CLIENT LOYALTY - SPECIAL MENTION |
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| Campaign:
We are PlayStationAdvertiser:
PLAYSTATION
Agency:
RED
(France) |
Creative Director:
Pierre Viallaneix
Yannick MinvielleArt Director:
Anne Tran Minh |
ESHOP
| DRIVE TO STORE / TO ESHOP - CRISTAL |
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| Campaign:
Secrets Behind PaintingsAdvertiser:
PZU S.A.
National Museum in Krakow
Agency:
Leo Burnett
(Poland) |
Creative Director:
Pawel Heinze
Krzysztof IwinskiArt Director:
Krzysztof Iwinski
Copywriter:
Pawel Heinze |
PT. SALES
| POINT OF SALES / ECOMMERCE ANIMATION - CRISTAL |
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| Campaign:
Le Sac à Shopper (Grab it Bag)
Advertiser:
La HalleAgency:
Publicis Dialog
(France) |
S. NETWORK
| SOCIAL NETWORK CLIENT RELATIONSHIPS - CRISTAL |
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| Campaign:
Monoprix on Facebook
Advertiser:
MonoprixAgency:
FullSIX
(France) |
Creative Director:
Olivier Chartier
Art Director:
Elena Canton |
S. NETWORK
| SOCIAL NETWORK CLIENT RELATIONSHIPS - SPECIAL MENTION |
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| Campaign:
1 000 000 Reasons to wake up for life
Advertiser:
NestléAgency:
LLC
Progression
(Russian Federation) |
Creative Director:
Dmitriy Keshishev |
RELATIONSHIP
| RELATIONSHIP WITH YOUTH MARKET - SPECIAL MENTION |
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| Campaign:
MAC FARLAND : THE PISSALYZERAdvertiser:
Heineken Corporate
Agency:
Publicis
(Italy) |
Creative Director:
Bruno Bertelli
Cristiana BoccassiniArt Director:
Marco Vigano
Copywriter:
Michele Picci |
RELATIONSHIP
| RELATIONSHIP WITH YOUTH MARKET - CRISTAL |
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| Campaign:
LE CLUB PERRIERAdvertiser:
NESTLE WATERS
Agency:
OGILVY
(France) |
Creative Director:
Thierry ChiuminoAdvertiser:
Baptiste Clinet
Nicolas Lautier
Florian Bodet
Advertiser:
Baptiste Clinet
Nicolas Lautier
Florian Bodet |
B. ACTIVATION
| BRAND ACTIVATION (CONTENT, SERVICE…) - SPECIAL MENTION |
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| Campaign:
Naked StatuesAdvertiser:
SAMSUNG ELECTRONICS ITALIA SPA
Agency:
Leo Burnett
(Italy) |
Creative Director:
Rossella DesantiArt Director:
Azzurra Bacchetta
Simona Vay
Copywriter:
Lucia Ceccolini |
B. ACTIVATION
| BRAND ACTIVATION (CONTENT, SERVICE…) - GRAND CRISTAL & CRISTAL |
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| Campaign:
LULLABIESAdvertiser:
IKEA
Agency:
FORSMAN & BODENFORS
(Sweden) |
Creative Director:
Filip NilssonAdvertiser:
Adam Ulvegärde
Andreas Malm
Advertiser:
Fredrik Jansson
Elisabeth Christensson |
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