FILM CRISTAL
Celebrating its 12th year, this prize stands as our most prestigious competition category. The prize rewards the most outstanding advertising films created for TV, cinema, IPTV, mobile and web. 
The awards ceremony will be held on Saturday 15th of December 2012 in Crans Montana. 
If you need any assistance determining which category you should submit your work into, please contact: 
[email protected] / T. +33 1 42 04 97 75 
+ Download the Film Cristal rules  | 
FOOD/DRINK
| FOOD / DRINK - CRISTAL | 
 
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CAMPAIGN: The Entrance: Open Your World 
ADVERTISER: Heineken 
AGENCY: Wieden+Kennedy (The Netherlands) 
PRODUCTION HOUSE: Sonny | 
CREATIVE DIRECTOR: Mark Bernath, Eric Quennoy 
ART DIRECTOR: Alvaro Sotomayor 
COPYWRITER: Roger Hoard, Carlo Cavallone | 
 
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CAMPAIGN: The Date: Open Your World 
ADVERTISER: Heineken 
AGENCY: Wieden+Kennedy (The Netherlands) 
PRODUCTION HOUSE: Stink | 
CREATIVE DIRECTOR: Mark Bernath, Eric Quennoy 
ART DIRECTOR: Alvaro Sotomayor 
COPYWRITER: Roger Hoard, Carlo Cavallone | 
 
 
  
AUTO
| AUTO / MOTORBIKE / TRANSPORT - CRISTAL | 
 
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CAMPAIGN: Renault ZE Electric Life 
ADVERTISER: Renault 
AGENCY: Publicis Conseil (France) 
PRODUCTION HOUSE: Nose PH Blink | 
CREATIVE DIRECTOR: Olivier Altmann 
ART DIRECTOR: Benedicte Potel 
COPYWRITER: Thierry Lebec | 
 
| AUTO / MOTORBIKE / TRANSPORT - SPECIAL MENTION | 
 
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CAMPAIGN: Astronaut: Now or Never 
ADVERTISER: Volkswagen 
AGENCY: Agence.V. (France) 
PRODUCTION HOUSE: Henry de Czar | 
CREATIVE DIRECTOR: Christian Vince 
ART DIRECTOR: David Derouet 
COPYWRITER: Emmanuel de Dieuleveult | 
 
 
  
NGO
| NGO / GREAT CAUSE / CHARITY / PUBLIC INTEREST - CRISTAL | 
 
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CAMPAIGN: Fondation pour l’enfance: 3 Générations 
ADVERTISER: Didier Chanal / Fondation pour l’enfance 
AGENCY: Publicis Conseil (France) 
PRODUCTION HOUSE: Stink | 
CREATIVE DIRECTOR: Olivier Altmann 
ART DIRECTOR: Jean-Marc Tramoni 
COPYWRITER: Marc Rosier | 
 
 
  
LEISURE
| LEISURE (SPORT, GAMES & ENTERTAINMENT) - CRISTAL | 
 
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CAMPAIGN: Creepy Bunny 1, 2 & 3: Anim’Est 
ADVERTISER: Este’N”Est 
AGENCY: Ogilvy (Romania) 
PRODUCTION HOUSE: Abis Studio | 
CREATIVE DIRECTOR: Dani Macarie 
ART DIRECTOR: Anca Ungureanu 
COPYWRITER: Alexandra Manoila | 
 
 
  
RETAIL STORE
| RETAIL STORE (SUPERMARKET, FAST FOOD, DEPARTMENT STORES) - CRISTAL | 
 
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CAMPAIGN: Carlotta, Antonio Orlando Julian 
& Marlene: Names 
ADVERTISER: Micasa 
AGENCY: Spillman / Felser / Leo Burnett (Switzerland) 
PRODUCTION HOUSE: Pumpkin Film | 
CREATIVE DIRECTOR: Peter Brönnimann 
ART DIRECTOR: Jean Michel Alirol, 
Pierre Boutin 
COPYWRITER: Pablo Schencke | 
 
 
  
MEDIA
| MEDIA (TV, PRESS, INTERNET & RADIO) - GRAND CRISTAL & CRISTAL | 
 
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CAMPAIGN: The Bear 
ADVERTISER: Canal + 
AGENCY: BETC Euro RSCG (France) 
PRODUCTION HOUSE: Soixante Quinze | 
CREATIVE DIRECTOR: Stéphane Xiberras 
ART DIRECTOR: Eric Astorgue 
COPYWRITER: Jean-Christophe Royer | 
 
 
  
BEAUTY
| BEAUTY / HYGIENE / HEALTH - CRISTAL | 
 
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CAMPAIGN: Optifog: The Dog & The Butcher 
ADVERTISER: Essilor International 
AGENCY: Herezie (France) 
PRODUCTION HOUSE: Hard Citizen | 
CREATIVE DIRECTOR: Andrea Stillacci 
ART DIRECTOR: Sébastien Boutebel, Rémi Arnaud, 
Julian Brice 
COPYWRITER: Jean-Laurent Py, Edouard Dorbais | 
 
 
  
VIRAL FILM
| VIRAL FILM - CRISTAL | 
 
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CAMPAIGN: Royal Wedding 
ADVERTISER: TMobile 
AGENCY: Saatchi & Saatchi (UK) 
PRODUCTION HOUSE: Gorgeous | 
CREATIVE DIRECTOR: Loviisa Almgren | 
 
| VIRAL FILM - SPECIAL MENTION | 
 
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CAMPAIGN: WTF! Insane Human Curling 
ADVERTISER: BIC 
AGENCY: Buzzman (France) 
PRODUCTION HOUSE: Caviar Content | 
CREATIVE DIRECTOR: Georges Mohammed-Chérif 
ART DIRECTOR: Louis Audard, Régis Boulanger 
COPYWRITER: Tristan Daltroff, Romain Repellin | 
 
 
  
CORPORATE
| CORPORATE (FINANCIAL, HR, SOCIAL CAMPAIGNS…) - CRISTAL | 
 
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CAMPAIGN: Hussans: Orange Hussars 
ADVERTISER: Orange 
AGENCY: Publicis Conseil (France) 
PRODUCTION HOUSE: Partizan | 
CREATIVE DIRECTOR: Fabrice Delacourt, Olivier Desmettre 
ART DIRECTOR: Philippe Boucheron 
COPYWRITER: Patrice Lucet | 
 
 
  
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