2011 / DIGITAL & MOBILE CRISTAL
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DIGITAL & MOBILE CRISTAL
This category is seeking entries that have understood and integrated themselves into the digital & mobile landscape. It covers all digital media, from web, mobile, IPTV, gaming and search, through to affiliate marketing. This award rewards outstanding creativity and consumer interaction within these Medias.
The awards ceremony will be held on Friday 14th of December 2012 in Crans Montana.
If you need any assistance determining which category you should submit your work into, please contact:
[email protected] / T. +33 1 42 04 97 75
+ Download the Digital & Mobile Cristal rules
AACC’s Interactive Commission (Délégation Interactive de l’AACC), official partner of 2012’s Digital&Mobile Cristal:
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| 2011 Prize Winners: 2011 Cyber & Mobile Short-List // 2011 Cyber & Mobile Cristal Prize-List |
FOOD/DRINK
| FOOD / DRINK / MASS-CONSUMPTION / HOME PRODUCT - CRISTAL |
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CAMPAIGN: Lullabies
ADVERTISER: Ikea
AGENCY: Forsman & Bodenfors (Sweden) |
CREATIVE DIRECTOR: Filip Nilsson
ART DIRECTOR: Adam Ulvegärde, Andreas Malm
COPYWRITER: Fredrik Jansson, Elisabeth Christensson |
CHARITY
| CHARITY / GENERAL INTEREST - CRISTAL |
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CAMPAIGN: Infi-Knit
ADVERTISER: Macmillan
AGENCY: Lbi (UK) |
CREATIVE DIRECTOR: Laura Jordan Bambach |
CULTURE
| CULTURE / ENTERTAINMENT / GAME / SPORT - GRAND CRISTAL & CRISTAL |
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CAMPAIGN: The Promise Keeper
ADVERTISER: Reebok
AGENCY: Forsman & Bodenfors (Sweden) |
CREATIVE DIRECTOR: Filip Nilsson
ART DIRECTOR: Adam Ulvegärde
COPYWRITER: Robert Lund |
TRANSPORT
| TRANSPORT / TOURISM / TRAVEL - CRISTAL |
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CAMPAIGN: Secrets Behind Paintings
ADVERTISER: National Museum in Krakow
AGENCY: Leo Burnett Warsaw (Poland) |
CREATIVE DIRECTOR: Pawel Heinze,
Krzysztof Iwinski
ART DIRECTOR: Krzysztof Iwinski
COPYWRITER: Pawel Heinze |
TECHNOLOGY
| INFORMATION TECHNOLOGY / TELECOMMUNICATIONS - CRISTAL |
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CAMPAIGN: The Amazing Calls
ADVERTISER: Nokia
AGENCY: Buzzman (France) |
CREATIVE DIRECTOR: Georges Mohammed-Cherif
ART DIRECTOR: Louis Audard
COPYWRITER: Tristan Daltroff |
MEDIA
| MEDIA - CRISTAL |
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CAMPAIGN: Louder is Better
ADVERTISER: Virgin Radio
AGENCY: Buzzman (France) |
CREATIVE DIRECTOR: Georges Mohammed-Cherif |
ENVIRONMT
| ENVIRONMENT & SUSTAINABLE DEVELOPMENT - CRISTAL |
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CAMPAIGN: A New Warrior
ADVERTISER: Greenpeace
AGENCY: DDB Paris (France) |
CREATIVE DIRECTOR: Alexandre Hervé
ART DIRECTOR: Benjamin Marchal
COPYWRITER: Olivier Lefebvre |
BANNER
| INTERACTIVE & DYNAMIC BANNER - CRISTAL |
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CAMPAIGN: Lego Buliders of Infinity
ADVERTISER: Lego
AGENCY: Serviceplan (Germany) |
CREATIVE DIRECTOR: Christoph Nann, Maik Kaehler,
Friedrich von Zitzewitz, Daniel Koennecke
ART DIRECTOR: Till Diestel, Oliver Schwank
COPYWRITER: Marc Vosshall |
VIRAL
| VIRAL MECHANISM - CRISTAL |
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CAMPAIGN: The Desperados Experience
ADVERTISER: Heineken France
AGENCY: Dufresne-Corrigan-Scarlett / MediaMonks (France) |
CREATIVE DIRECTOR: Hervé Poupon,
Guillaume Gamain
ART DIRECTOR: François LeSaint, Jean-Eude Lefebure, Alban Penicaut
COPYWRITER: Grégory Tortes |
VIRAL FILM
| VIRAL FILM - CRISTAL |
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CAMPAIGN: WTF! Insane Human Curling
ADVERTISER: BIC
AGENCY: Buzzman (France) |
CREATIVE DIRECTOR: Georges Mohammed-Cherif
ART DIRECTOR: Louis Audard, Régis Boulanger
COPYWRITER: Tristan Daltroff, Romain Repellin |
| VIRAL FILM - SPECIAL MENTION |
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CAMPAIGN: Tropicana Billboard
powered by oranges
ADVERTISER: Pepsico France
AGENCY: DDB Paris (France) |
CREATIVE DIRECTOR: Alexandre Hervé
ART DIRECTOR: Alexander Kalchev,
Siavosh Zabeti
COPYWRITER: Alexander Kalchev, Siavosh Zabeti |
| VIRAL FILM - SPECIAL MENTION |
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CAMPAIGN: Clever Dick
ADVERTISER: Aides
AGENCY: TBWAParis (France) |
CREATIVE DIRECTOR: Eric Holden, Rémi Noel
ART DIRECTOR: Mohamed Bareche
COPYWRITER: Daniel Perez |
MOBILE
| MOBILE MARKETING - CRISTAL |
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CAMPAIGN: Single Single Release
ADVERTISER: Comviq
AGENCY: Forsman & Bodenfors (Sweden) |
CREATIVE DIRECTOR: Filip Nilsson
ART DIRECTOR: Annika Frankel
COPYWRITER: Robert Lund |
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