PETE BLACKSHAW

Global Head of Digital & Social Media, Nestlé, Switzerland

Pete’s career, spanning digital marketing, public policy and brand management, has always put the consumer’s voice at the center.

Before Nestlé, Pete was the CMO of NM Incite, a joint venture between Nielsen and McKinsey that integrated social insight into core business strategies.
In his book “Satisfied Customers Tell Three Friends, Angry Customers Tell 3000: Running a Business in Today’s Consumer-Driven World” (Doubleday) Pete shares hundreds of experiences with Fortune 1000 companies working to improve the consumer conversation.

While at P&G, he helped lead the company to Ad Age’s “1999 Interactive Marketer of the Year” distinction.
He recently served as chairman of the board of the National Council of Better Business Bureaus and co-founded the Word-of-Mouth Marketing Association (WOMMA).
An Advertising Research Foundation (ARF) “Great Minds” award winner, Pete is a graduate of Harvard Business School and the University of California, Santa Cruz.