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MARKETING INNOVATION CRISTALIl récompense les technologies innovantes, les meilleurs cas d’utilisation de la Data au service de la relation client, les outils de Data Visualisation et la création au service de la technologie, et toutes les idées nouvelles célébrant la créativité des pionniers dans l’art de réinventer la technologie au service du consommateur. Si vous avez besoin d’aide afin de déterminer la catégorie dans laquelle vous devez soumettre vos travaux, merci de nous contacter : + Téléchargez le règlement Marketing Innovation Cristal |
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LE MOT DU PRÉSIDENT Technology is constantly transforming communication and marketing disciplines, creating new business opportunities and areas for growth. For this reason, I’m particularly happy and honored to be President of the Marketing Innovation award competition, celebrating this culture of hackers and makers. In our digital world, innovations come from engineers, creative technologists, and entrepreneurs, that are inspiring today’s marketers. The Cristal Festival creates a fantastic opportunity for them to meet, connect and debate around their vision. Together with my fellow jury, we will dedicate ourselves to rewarding the most innovative and disruptive initiatives in marketing. I’m really looking forward to hear from your ideas and achievements. Let the competition begin! + Découvrez le Jury Marketing Innovation |
GAGNANTS 2013
PRIZELIST
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+ DECOUVREZ LA PRIZELIST FUTURE IS NOW CRISTAL |
GRAND CRISTAL
FUTURE IS NOW GRAND CRISTAL |
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CAMPAIGN Bluetooth Diaper Alert ADVERTISER P&G AGENCY Agencia Africa Brazil |
CRISTAL (GOLD)
BEST USE OF CREATIVE TECHNOLOGIES |
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CAMPAIGN Durexperiment Fundawear ADVERTISER Reckitt Benckiser Australia AGENCY HAVAS WorldWide Australia and Finch Australia |
BEST PRODUCT / SERVICE REINVENTING THE CONSUMER RELATIONSHIP |
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CAMPAIGN Milka Last Square ADVERTISER Mondelez International AGENCY Buzzman France |
FINANCIAL SERVICES |
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CAMPAIGN MasterCard Display ADVERTISER Getin Noble Bank AGENCY Getin Bank Poland |
RETAIL |
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CAMPAIGN The 50th Years Race ADVERTISER Carrefour AGENCY Havas Media France / Cake Paris |
TELECOMMUNICATIONS AND IT |
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CAMPAIGN Nawras Piggybacking ADVERTISER Nawras AGENCY Leo Burnett Dubai UAE |
TRAVEL / TRANSPORT / LEISURE |
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CAMPAIGN Capacity Management Media ADVERTISER East Coast Main Line AGENCY Havas Media UK |
BEST USE OF MOBILE |
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CAMPAIGN Bluetooth Diaper Alert ADVERTISER P&G AGENCY Agencia Africa Brazil |
BEST USE OF SOCIAL MEDIA |
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CAMPAIGN Facebook1914 ADVERTISER Musée de la Grande Guerre du pays de Meaux AGENCY DDB Paris France |
SHORTLIST
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+ DECOUVREZ LA SHORTLIST FUTURE IS NOW CRISTAL |
