PRÉSIDENT JURY FILM, RADIO & INTEGRATED
BIOGRAPHIE
dannyserale

DANNY SEARLE

Vice Chairman & Chief Creative Officer, BBDO Asia

Relevant experience:
Danny’s advertising career took off during a 5 year stint at The Campaign Palace Sydney, where he produced some of Australia’s most iconic ads. This lead to Campaign Brief Magazine naming Danny as “One of the top ten Australian Award winners of the decade”.

In 2000, Danny joined Clemenger BBDO as Creative Director and Deputy Chairman. Following his arrival, they were named Australian Agency of the Year 4 years running. Then, in a survey of Australia’s top 50 Marketing Directors, the country’s leading business magazine, BRW, named Danny “Australia’s Best Creative Director”.

Danny joined BBDO/Proximity’s Asian hub in Singapore as Chairman & CCO 6 years ago. A year after his arrival, BBDO/Proximity were named Asia top Creative Agency. Asia’s most Effective Network. And Asia’s number One Digital Network.

Favorite destination:
My favorite city in the world is Sri Lanka, where I have a little house on a lake that opens on to one of the best surfing beaches in the world.

MOT DU PRÉSIDENT
dannyserale Judging an international award show is always a privilege – but it is also an education. It’s the place where one first sees the new directions our business going is in. The changes, the developments and the evolutions. This is the cutting edge. The concentration of the best of the best.

And as a Chairman of the Jury, one gets a unique opportunity - to facilitate the debate and discussion of ones fellow judges - to listen to some of the world’s top Creatives make their case, for or against a new piece, or even a new kind of work. If a breakthrough is about to happen, it will happen here first. And I wouldn’t want to miss that.

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