// CONCEPT 

In this period of Digital Revolution, Data and new technologies have become the new main challenge for the advertising and media industry. The massive use of smartphones, tablets, and related services, as well as the necessity of actually understanding the consumer itself and his needs has put Data technological and innovations in the center of the communication professionals concerns.

To face these challenges and answer to participants’ expectations, Cristal Events has developed:

• ■ The “Marketing Innovation and Data Forum” (MIDF): gathers during 2 consecutive days (December 18th/19th 2014) at the Cristal Festival in Courchevel, the greatest international specialists of Data and technological innovation (marketing and digital agencies, media, advertisers, ad network, ad exchange, targeting platforms, data scientists, innovation experts, startups etc.) around conferences, debates and networking opportunities;

• ■ The “Marketing Innovation” competition rewards the best case of Data and technological innovation use for marketing purposes;

• ■ The Data Tuesday (Paris): a monthly afterwork that gathers the professionals of the Data industry across all sectors, open to any public;

• ■ The Data World Congress: first international conference gathering experts and leaders of the Data industry for 2 days of conferences, workshops and private networking opportunities. For its first edition, the Data World Congress will be held from December 18th and 19th in Courchevel;

It’s in this context that the Marketing & Data Cristal Academy (MDCA) was founded to gather the greatest specialists, French and international, to exchange on the future of Data and new technologies at the services of Brand, all year long.

// MARKETING & DATA CRISTAL ACADEMY MEMBERS 

Google, Ebuzzing, Performics, RadiumOne Inc, Orange, StickyADS.tv, Scoop-it!, Criteo, Unruly, nugg.ad, Starcom, Captain Dash, Weborama, M6, Wunderman, Havas Media, Havas Worldwide, Quantcast, Mesagraph, La Place Média, AACC, Betwin Consulting, Tradelab, Adyoulike, Horizon Média, Advideum, Ezakus Labs, Amaury Médias, Mediaprism, Adverline…

CONTACT  Camille ÇABALE
[email protected] // T. +33 (0)1 49 12 07 29

// CONCEPT 

Following the request of industry actors (agencies, producers, talents, distributors and advertisers) of developing innovating ways to communicate, the Cristal Festival is organizing the 3rd “Global Brand Entertainment & Content Summit”, on December 16th and 17th, in Courchevel. The greatest International specialists will gather to discover new content to promote brands and innovating distribution channels. One figure of the sector will receive a Merit Award during the award ceremony.

// MISSIONS OF THE BRAND ENTERTAINMENT CRISTAL ACADEMY 

Objectives of the “Global Brand Entertainment & Content Summit” through the rallying of the editorial committee members:

• ■ A platform to highlight, promote and create new business in the field of Brand Entertainment & Content;

• ■ A forum for content distribution development (broadcasters, media platforms, mobile, Data….);

• ■ A place to reinvent creativity – new ways and methods for Brand Entertainment & Content;

• ■ A hub to discover, showcase and promote Talent (via the Talent Foundation);

• ■ Networking sessions centered around advertisers & investors enabling new exiting business opportunities;

• ■ The global Brand Entertainment & Content competition, showcasing and promoting Brand Entertainment excellence with the world’s best Brand Content experts in the jury.

// BRAND ENTERTAINMENT CRISTAL ACADEMY MEMBERS 

The Academy is composed of one Board and one Editorial Committee, gathering all its members.

The Board is composed of former jury members of the Brand Entertainment & Content competition (Rightful member of the “Brand Entertainment Academy” competition Jury) and prestigious players in this sector. They are selected by committee Sponsorship.

The Editorial Committee is composed of members of The Brand Entertainment Cristal Academy, who establishes the editorial content for the two days dedicated to Brand Entertainment & Content Summit (December 16th/17th 2014).

CONTACT  Annabelle TICHET
[email protected] // T. +33 (0)1 49 12 07 27

// CONCEPT 

The Media Cristal Academy (MCA) was launched in 2010 following the development of the Cristal Festival (formally Festival de la Publicité de Méribel). The Academy has for objective to gather the Media community (advertising networks, agencies, advertisers…).

• ■ It is composed of empowered/accredited members, and for the first time this year of former Media Jury members (Media agencies & advertisers);

• ■ The competition “Media Cristal Academy” rewards the real impact of a campaign on the brand reputation

// MEDIA CRISTAL ACADEMY MEMBERS 

The Media Cristal Academy gathers more than 120 prestigious members, decision-makers of the Medias industry (media agencies, advertisers, advertising networks…) with among them:

Aegis Media, ARadio, Auféminin.com, Canal+ Régie, Emakina.fr, Cortal Consors, Euromobile, Euronews, Havas Media, Hi-Media, Horyzon Media, Initiative Media, Isobar, JCDecaux, Kantar Media, Lagardère Entertainment, Lagardere Publicité, M6 Publicité Digital, MEC Global, Mediabrands, Médiamétrie, Météo France Régie, Microsoft Advertising, Orange Advertising Network, Piximedia, Reprise Media, Carat, Mediaedge, SCM, OmniCom Media Group, Universal McCann, MindShare, Zenith Optimedia, Publicis Group Media, OMD, PHD, Mediacom, Neo Ogilvy, Group M, Vizeum, Specific Media, Starcom, TelFrance, Mediapost, TF1 Publicité, Radiumone, Nugg.ad, Kantar Media, Le Figaro Media, Next Régie, Vaudoo, Vivaki Performance / Performics / Newcast, Weesio, Yahoo…

CONTACT  Annabelle TICHET
[email protected] // T. +33 (0)1 49 12 07 27

// CONCEPT 

The Creative Cristal Academy (CCA) was launched in 2014 following the development of the Cristal Festival. The Academy will gather on December 18th 2014. It will award the Grand Cristal of the Creative Cristal Academy, chosen among the prize list (Film, Print, Print Craft, Digital & Mobile, Integrated, and Production). The Creative Academy will become a hotspot for the creative community (a mix of creativity and business).

// CREATIVE ACADEMY MEMBERS 

The Creative Cristal Academy gathers former creative jury members, former members, and other accredited members.

CONTACT  Annabelle TICHET
[email protected] // T. +33 (0)1 49 12 07 27

In partnership with:

The Women’s Cristal Academy is a network of women leaders from the world of communications, marketing, media, digital, or advertising in Europe to highlight the success of women in these trades. It aims to identify new talents, new ideas, strategies and to share the evolution of our industry and enhance the contribution of women in the creative world.

CONTACT  Oliane PIANA
[email protected] // T. +33 (0)1 49 12 07 28

WOMEN CRISTAL NEWS :

2014 President : Maryse Mougin, Customer & Marketing Relationship Director - La Poste

Honorary President : Ariel Steinmann, Head of Digital Marketing - online bank - Hello bank! - BNP Paribas

During the last edition of the Cristal Festival, as part of the Friday December 13’s Award Ceremony, 1 Woman Cristal Outstanding Merit Award has been distributed to leading women in the media and advertising industry, having particularly distinguished themselves.

Katie Stanton received a Woman Cristal Outstanding Merit Award, in recognition of her career, the sensitivity and subtlety with which she traces her professional journey as well as her unique contribution to the brand.

Katie Stanton is Vice President of International Market Development at Twitter, where she is responsible for partnerships, driving user growth and other key efforts in strategic markets across Europe, Latin America and Asia. She has helped establish a number of Twitter’s international offices, including the UK, Japan, Germany and France, among others.

On 2012 the Cristal Festival rewarded 4 woman with the Woman Cristal Outstanding Merit Awards.

Woman Cristal International to Helen Willems,
General Manager France & Belgium – Beiersdorf

Woman Cristal France to Christine Micouleau,
Deputy Vice-President Corporate Communications – Air France KLM

Woman Cristal Coup de coeur to Céline Lis-Raoux,
Founder & General Director – Rose Magazine

Woman Cristal Young Talent to Chrystel Barranger,
Vice-presidente Europe Snacking & Marketing Services – Mondelēz International (Kraft Foods)

// CONCEPT 

The Sports Cristal Academy (SCA) was launched in 2014 following the development of the Cristal Festival and the launch of the Sports Marketing competition. It will award on December 16th the Grand Cristal of the Sports Cristal Academy, chosen among the gold list of the Sports marketing competition, presided by Lucien Boyer, President & Global CEO - Havas Sports & Entertainment. This Academy will become a hotspot for the sport community.

CONTACT  Jean-Charles PERES
[email protected] // T. +33 (0)1 49 12 07 26

// CONFIRMED OR INVITED PERSONALITIES