2013 BRAND ENTERTAINMENT & CONTENT CRISTAL PRIZELIST

GRAND CRISTAL

BRAND ENTERTAINMENT & CONTENT GRAND CRISTAL

CAMPAIGN The Scarecrow
ADVERTISER Chipotle Mexican Grill
AGENCY CAA USA
CRISTAL (GOLD)

BEST FILM, SERIES OR FICTIONAL PROGRAMME

CAMPAIGN The Scarecrow
ADVERTISER Chipotle Mexican Grill
AGENCY CAA USA

BEST FILM, SERIES OR NON-FICTION PROGRAMME

CAMPAIGN Really Friends ?
ADVERTISER Nestlé
AGENCY Publicis Conseil France

BEST BRAND OR PRODUCT INTEGRATION INTO AN EXISTING TV SHOW

CAMPAIGN The Beetle Shark Cage
ADVERTISER Volkswagen
AGENCY MediaCom USA

BEST USE OR INTEGRATION OF EXPERIENTIAL EVENT

CAMPAIGN Small World Machines
ADVERTISER Coca-Cola
AGENCY Leo Burnett Sydney and Chicago

BEST USE OR INTEGRATION OF USER-GENERATED CONTENT

CAMPAIGN New York Writes Itself//8 Million Protagonists
ADVERTISER The Village Voice Newspaper
AGENCY Leo Burnett New York USA

BEST USE OR INTEGRATION OF MUSIC

CAMPAIGN Tweetphony
ADVERTISER Metropole Orchestra
AGENCY Havas Worldwide Amsterdam Netherlands


CAMPAIGN The Scarecrow
ADVERTISER Chipotle Mexican Grill
AGENCY CAA USA

BEST USE OR INTEGRATION OF DIGITAL MEDIA

CAMPAIGN Facebook1914
ADVERTISER Musée de la Grande Guerre du pays de Meaux
AGENCY DDB Paris France

BEST INTEGRATED CONTENT CAMPAIGN

CAMPAIGN The Hornbach Hammer
ADVERTISER Hornbach Baumarkt AG
AGENCY Heimat Werbeagentur GmbH Germany

BEST PRODUCT LAUNCH

CAMPAIGN Dolceca Mango
ADVERTISER Nestle Egypt
AGENCY JWT Egypt

BEST BRAND BUILDING

CAMPAIGN The Original Story
ADVERTISER Chateau Ksara
AGENCY Leo Burnett Beirut Lebanon


CAMPAIGN Charge the city with the energy of running
ADVERTISER Adidas
AGENCY TBWA Moscow Russia


CAMPAIGN The Scarecrow
ADVERTISER Chipotle Mexican Grill
AGENCY CAA USA

CRAFT

CAMPAIGN Facebook1914
ADVERTISER Musée de la Grande Guerre du pays de Meaux
AGENCY DDB Paris France
SHORTLIST
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