2011 / MEDIA CRISTAL

MEDIA CRISTAL

Le Media Cristal récompense la contribution d’une stratégie Média au succès d’une campagne. Outre la pertinence, l’originalité et l’exécution de l’idée créative, il distingue l’innovation d’une stratégie Média, son adéquation avec le contenu du message, sa cible et son efficacité.

La cérémonie de remise de prix sous forme de showcase et en partenariat avec INfluencia aura lieu le Mercredi 12 décembre à Crans Montana.

Si vous avez besoin d’aide afin de déterminer la catégorie dans laquelle vous devez soumettre vos travaux, merci de contacter :

[email protected] / T. +33 1 42 04 97 75

+ Téléchargez le règlement Media Cristal

Palmarès 2011 : Short-List Media 2011 // Prize-List Media 2011

FOOD/DRINK

FOOD PRODUCT / DRINK / MASS CONSUMPTION PRODUCT - CRISTAL & GRAND CRISTAL

CAMPAIGN: Solo - Soon to be world famous

ADVERTISER: Solo AS

AGENCY: OMD / Try / Apt / Magnum PR (Norway)

CREATIVE DIRECTOR: Kristian Bye

FOOD PRODUCT / DRINK / MASS CONSUMPTION PRODUCT - SPECIAL MENTION

CAMPAIGN: Walkers Rainy Days

ADVERTISER: Walkers

AGENCY: OMD (UK)

CREATIVE DIRECTOR: Alex Pilcher

AUTOMOBILE

AUTOMOBILE / AUTOMOTIVE PRODUCT - CRISTAL

CAMPAIGN: Ford Focus Do It Yourself

ADVERTISER: Ford Motor Company

AGENCY: Blue Team - Mindshare, Ogilvy, Wunderman (Czech Republic)

BANKING

BANKING / CREDIT ESTABLISHMENT / INSURANCE - CRISTAL

CAMPAIGN: Giro sucht Hero

ADVERTISER: Sparkasse

AGENCY: AM Agentur für Kommunikation GmbH

& MPG (Germany)

CREATIVE DIRECTOR: Lutz Pämecke

SERVICE

SERVICE (EXCEPT FINANCIAL SERVICE) - CRISTAL

CAMPAIGN: You are Here

ADVERTISER: Pages Jaunes

AGENCY: BETC Euro RSCG (France)

CREATIVE DIRECTOR: Jacques Jolly

ART DIRECTOR: Flavie Macaigne, Marc Le Sea’ch

COPYWRITER: Morgan Sommet

GREAT CAUSE

GREAT CAUSE / PUBLIC INTEREST - CRISTAL

CAMPAIGN: Best Use of Media

ADVERTISER: The Polish Federation of Cancer Survivors

AGENCY: Euro RSCG Warsaw (Poland)

CREATIVE DIRECTOR: Jacek Szulecki

COPYWRITER: Magda Banasik

MEDIA

MEDIA / CULTURE / LEISURE - CRISTAL

CAMPAIGN: SKY football opera

ADVERTISER: Sky Deutschland Fernsehen GmbH & Co. KG

AGENCY: Serviceplan (Germany)

CREATIVE DIRECTOR: Christoph Everke,

Matthias Mittermäller, Tim Strathus

ART DIRECTOR: Matthias Mittermäller,

Monika Steiner, Basma Attalla

COPYWRITER: Tim Strathus,

Juliana Hirsing, Tobias Blineder

TRANSPORT

TRANSPORT / TOURISM - CRISTAL

CAMPAIGN: The A380 Inspiration Project

ADVERTISER: Air France

AGENCY: BETC Euro RSCG (France)

CREATIVE DIRECTOR: Florence Bellisson

BEAUTY

BEAUTY / HYGIENE / HEALTH PRODUCT - CRISTAL

CAMPAIGN: Old Spice Cinema Wave

ADVERTISER: Procter & Gamble

AGENCY: Saatchi & Saatchi (Russia)

CREATIVE DIRECTOR: Stuart Robinson

ART DIRECTOR: Michael Loskutov

COPYWRITER: Anton Demakov

MEN

MEN - CRISTAL

CAMPAIGN: WTF! Insane Human Curling

ADVERTISER: BIC

AGENCY: Buzzman (France)

CREATIVE DIRECTOR: Georges Mohammed-Cherif

ART DIRECTOR: Louis Audard, Régis Boulanger

COPYWRITER: Tristan Daltroff, Romain Repellin

WOMEN

WOMEN - CRISTAL

CAMPAIGN: The Angina Monologues

ADVERTISER: British Heart Foundation

AGENCY: PHD & Grey London (UK)

CREATIVE DIRECTOR: Simon Wells, Vicki Maguire

LAUNCH

LAUNCH CAMPAIGN - CRISTAL

CAMPAIGN: The Promise Keeper

ADVERTISER: Reebok

AGENCY: Forsman & Bodenfors (Sweden)

CREATIVE DIRECTOR: Filip Nilsson

COPYWRITER: Robert Lund

LAUNCH CAMPAIGN - SPECIAL MENTION

CAMPAIGN: Single Single Release

ADVERTISER: Comviq

AGENCY: Forsman & Bodenfors (Sweden)

CREATIVE DIRECTOR: Filip Nilsson

ART DIRECTOR: Annika Frankel

COPYWRITER: Robert Lund

ENVIRONMT

ENVIRONMENT & SUSTAINABLE DEVELOPMENT - CRISTAL

CAMPAIGN: Siemens: The Talking Tree

ADVERTISER: Siemens AG

AGENCY: PHD (Germany)

CREATIVE DIRCETOR: Karen Corrigan

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