2011 / DIGITAL & MOBILE CRISTAL
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DIGITAL & MOBILE CRISTAL
Il récompense la création et l’innovation des dispositifs publicitaires en ligne et institutionnalise Internet comme un média à part entière.
La cérémonie de remise de prix aura lieu le vendredi 14 décembre 2012 à Crans Montana.
Si vous avez besoin d’aide afin de déterminer la catégorie dans laquelle vous devez soumettre vos travaux, merci de contacter :
[email protected] / T. +33 1 42 04 97 75
+ Téléchargez le règlement Digital & Mobile Cristal
La Délégation Interactive de l’ AACC, partenaire officiel du Cristal Digital&Mobile 2012 :
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| Palmarès 2011 : Short-List Cyber & Mobile 2011 // Prize-List Cyber & Mobile 2011l |
FOOD/DRINK
| FOOD / DRINK / MASS-CONSUMPTION / HOME PRODUCT - CRISTAL |
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CAMPAIGN: Lullabies
ADVERTISER: Ikea
AGENCY: Forsman & Bodenfors (Sweden) |
CREATIVE DIRECTOR: Filip Nilsson
ART DIRECTOR: Adam Ulvegärde, Andreas Malm
COPYWRITER: Fredrik Jansson, Elisabeth Christensson |
CHARITY
| CHARITY / GENERAL INTEREST - CRISTAL |
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CAMPAIGN: Infi-Knit
ADVERTISER: Macmillan
AGENCY: Lbi (UK) |
CREATIVE DIRECTOR: Laura Jordan Bambach |
CULTURE
| CULTURE / ENTERTAINMENT / GAME / SPORT - GRAND CRISTAL & CRISTAL |
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CAMPAIGN: The Promise Keeper
ADVERTISER: Reebok
AGENCY: Forsman & Bodenfors (Sweden) |
CREATIVE DIRECTOR: Filip Nilsson
ART DIRECTOR: Adam Ulvegärde
COPYWRITER: Robert Lund |
TRANSPORT
| TRANSPORT / TOURISM / TRAVEL - CRISTAL |
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CAMPAIGN: Secrets Behind Paintings
ADVERTISER: National Museum in Krakow
AGENCY: Leo Burnett Warsaw (Poland) |
CREATIVE DIRECTOR: Pawel Heinze,
Krzysztof Iwinski
ART DIRECTOR: Krzysztof Iwinski
COPYWRITER: Pawel Heinze |
TECHNOLOGY
| INFORMATION TECHNOLOGY / TELECOMMUNICATIONS - CRISTAL |
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CAMPAIGN: The Amazing Calls
ADVERTISER: Nokia
AGENCY: Buzzman (France) |
CREATIVE DIRECTOR: Georges Mohammed-Cherif
ART DIRECTOR: Louis Audard
COPYWRITER: Tristan Daltroff |
MEDIA
| MEDIA - CRISTAL |
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CAMPAIGN: Louder is Better
ADVERTISER: Virgin Radio
AGENCY: Buzzman (France) |
CREATIVE DIRECTOR: Georges Mohammed-Cherif |
ENVIRONMT
| ENVIRONMENT & SUSTAINABLE DEVELOPMENT - CRISTAL |
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CAMPAIGN: A New Warrior
ADVERTISER: Greenpeace
AGENCY: DDB Paris (France) |
CREATIVE DIRECTOR: Alexandre Hervé
ART DIRECTOR: Benjamin Marchal
COPYWRITER: Olivier Lefebvre |
BANNER
| INTERACTIVE & DYNAMIC BANNER - CRISTAL |
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CAMPAIGN: Lego Buliders of Infinity
ADVERTISER: Lego
AGENCY: Serviceplan (Germany) |
CREATIVE DIRECTOR: Christoph Nann, Maik Kaehler,
Friedrich von Zitzewitz, Daniel Koennecke
ART DIRECTOR: Till Diestel, Oliver Schwank
COPYWRITER: Marc Vosshall |
VIRAL
| VIRAL MECHANISM - CRISTAL |
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CAMPAIGN: The Desperados Experience
ADVERTISER: Heineken France
AGENCY: Dufresne-Corrigan-Scarlett / MediaMonks (France) |
CREATIVE DIRECTOR: Hervé Poupon,
Guillaume Gamain
ART DIRECTOR: François LeSaint, Jean-Eude Lefebure, Alban Penicaut
COPYWRITER: Grégory Tortes |
VIRAL FILM
| VIRAL FILM - CRISTAL |
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CAMPAIGN: WTF! Insane Human Curling
ADVERTISER: BIC
AGENCY: Buzzman (France) |
CREATIVE DIRECTOR: Georges Mohammed-Cherif
ART DIRECTOR: Louis Audard, Régis Boulanger
COPYWRITER: Tristan Daltroff, Romain Repellin |
| VIRAL FILM - SPECIAL MENTION |
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CAMPAIGN: Tropicana Billboard
powered by oranges
ADVERTISER: Pepsico France
AGENCY: DDB Paris (France) |
CREATIVE DIRECTOR: Alexandre Hervé
ART DIRECTOR: Alexander Kalchev,
Siavosh Zabeti
COPYWRITER: Alexander Kalchev, Siavosh Zabeti |
| VIRAL FILM - SPECIAL MENTION |
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CAMPAIGN: Clever Dick
ADVERTISER: Aides
AGENCY: TBWAParis (France) |
CREATIVE DIRECTOR: Eric Holden, Rémi Noel
ART DIRECTOR: Mohamed Bareche
COPYWRITER: Daniel Perez |
MOBILE
| MOBILE MARKETING - CRISTAL |
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CAMPAIGN: Single Single Release
ADVERTISER: Comviq
AGENCY: Forsman & Bodenfors (Sweden) |
CREATIVE DIRECTOR: Filip Nilsson
ART DIRECTOR: Annika Frankel
COPYWRITER: Robert Lund |
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