[ Branded Entertainment & Content ]
Jury[ Branded Entertainment & Content Jury ]

Guido Mercati

Regional Director, Digital and Social Media
Leo Burnett MEA,
United Arab Emirates

Guido is a global nomad with fourteen years of multichannel brand and content strategy experience Agency side, six of which spent across the MEA Region. 
Former Head of Strategic Planning in Milano, London and Dubai on local, regional and global businesses spanning over almost every industry at Leo Burnett, Saatchi&Saatchi and GREY Group. 
Digital evangelist much earlier than the Social Media revolution change the world, he contributed to launch the first automotive blog and the first UGC platform for Fiat, to release the first fashion digital experience for Armani, to produce the first year-long serial Content in Middle East for Nestle.
Today, as Global Council Member at the Branded Content Marketing Association (BCMA) and Regional Director, Digital and Social Media at Leo Burnett MENA, Guido helps innovative brands to benefit from the Social Enterprise era through Digital Transformation, Content and up-stream Marketing.