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MARKETING INNOVATION CRISTALIt aims to award the different platforms, innovative technologies and new ideas in order to celebrate the creativity of the people who are pioneers in the art of reinventing technology at the customers’ service. If you need any assistance determining which category you should submit your work into, please contact us: + Download the Marketing Innovation Cristal rules |
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THE PRESIDENT’S MESSAGE Technology is constantly transforming communication and marketing disciplines, creating new business opportunities and areas for growth. For this reason, I’m particularly happy and honored to be President of the Marketing Innovation award competition, celebrating this culture of hackers and makers. In our digital world, innovations come from engineers, creative technologists, and entrepreneurs, that are inspiring today’s marketers. The Cristal Festival creates a fantastic opportunity for them to meet, connect and debate around their vision. Together with my fellow jury, we will dedicate ourselves to rewarding the most innovative and disruptive initiatives in marketing. I’m really looking forward to hear from your ideas and achievements. Let the competition begin! + Have a look at the Marketing Innovation Jury |
2013 WINNERS
PRIZELIST
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+ HAVE A LOOK AT THE FUTURE IS NOW CRISTAL PRIZELIST |
GRAND CRISTAL
FUTURE IS NOW GRAND CRISTAL |
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CAMPAIGN Bluetooth Diaper Alert ADVERTISER P&G AGENCY Agencia Africa Brazil |
CRISTAL (GOLD)
BEST USE OF CREATIVE TECHNOLOGIES |
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CAMPAIGN Durexperiment Fundawear ADVERTISER Reckitt Benckiser Australia AGENCY HAVAS WorldWide Australia and Finch Australia |
BEST PRODUCT / SERVICE REINVENTING THE CONSUMER RELATIONSHIP |
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CAMPAIGN Milka Last Square ADVERTISER Mondelez International AGENCY Buzzman France |
FINANCIAL SERVICES |
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CAMPAIGN MasterCard Display ADVERTISER Getin Noble Bank AGENCY Getin Bank Poland |
RETAIL |
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CAMPAIGN The 50th Years Race ADVERTISER Carrefour AGENCY Havas Media France / Cake Paris |
TELECOMMUNICATIONS AND IT |
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CAMPAIGN Nawras Piggybacking ADVERTISER Nawras AGENCY Leo Burnett Dubai UAE |
TRAVEL / TRANSPORT / LEISURE |
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CAMPAIGN Capacity Management Media ADVERTISER East Coast Main Line AGENCY Havas Media UK |
BEST USE OF MOBILE |
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CAMPAIGN Bluetooth Diaper Alert ADVERTISER P&G AGENCY Agencia Africa Brazil |
BEST USE OF SOCIAL MEDIA |
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CAMPAIGN Facebook1914 ADVERTISER Musée de la Grande Guerre du pays de Meaux AGENCY DDB Paris France |
SHORTLIST
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+ HAVE A LOOK AT THE FUTURE IS NOW CRISTAL SHORTLIST |
