2011 / BRAND ENTERTAINMENT & CONTENTS CRISTAL
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BRAND ENTERTAINMENT & CONTENTS CRISTAL
This unique international award is dedicated to Brand Entertainment & Contents. It recognizes original, engaging and entertaining content implemented via original distribution channels and content platforms, encouraging consumer engagement.
The awards ceremony will be held on Thursday 13th of December 2012 in Crans Montana.
If you need any assistance determining in which category you should submit your work, please contact:
[email protected] / T. +33 1 47 72 14 24
+ Download the Brand Entertainment & Contents rules
With the support of UDECAM’s Brand Content Commission, the Branded Content Marketing Association (BCMA), Contagious, The Reel and Branded Entertainment Online:
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| 2011 Prize Winners: 2011 Brand Content Short-List // 2011 Brand Content Prize-List |
FOOD/DRINK
| FOOD / DRINK - CRISTAL |
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CAMPAIGN: Le Club Perrier
ADVERTISER: Nestlé Waters
AGENCY: Ogilvy (France) |
CREATIVE DIRECTOR: Thierry Chiumino
ART DIRECTOR: Baptiste Clinet, Nicolas Lautier, Florian Bodet
COPYWRITER: Baptiste Clinet, Nicolas Lautier, Florian Bodet |
SERVICE
| SERVICE (EXCEPT FINANCIAL SERVICE) - CRISTAL |
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CAMPAIGN: BBM in Fashion
ADVERTISER: RIM BlackBerry
AGENCY: Starcom (France) |
CREATIVE DIRECTOR: Gael Solignac Erlong |
| SERVICE (EXCEPT FINANCIAL SERVICE) - CRISTAL |
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CAMPAIGN: Single Single Release
Advertiser: Comviq
Agency: Forsman & Bodenfors (Sweden) |
CREATIVE DIRECTOR: Filip Nilsson
ART DIRECTOR: Annika Frankel
COPYWRITER: Robert Lund |
LEISURE
| LEISURE (SPORT, GAMES, ENTERTAINMENT) - CRISTAL |
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CAMPAIGN: Impressions d’entrepreneurs
ADVERTISER: HP Imaging and Printing Group France
AGENCY: Fuse (France) |
CREATIVE DIRECTOR: David Garnier |
HOME
| HOME / CLOTHING / ACCESSORIES - GRAND CRISTAL & CRISTAL |
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CAMPAIGN: The Promise Keeper
ADVERTISER: Reebok
AGENCY: Forsman & Bodenfors (Sweden) |
CREATIVE DIRECTOR: Filip Nilsson
ART DIRECTOR: Adam Ulvegärde
COPYWRITER: Robert Lund |
BEAUTY
| BEAUTY / HYGIENE / HEALTH - CRISTAL |
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CAMPAIGN: Ticket Nouvelle Zeland
ADVERTISER: Unilever
AGENCY: Mindshare (France) |
CREATIVE DIRECTOR: Pierre Robinet
ART DIRECTOR: Romain Mourgue |
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